Unisex cut Love Craft Hoodie

It’s been a hot minute since we released some new merch!
There’s been a lot going on behind the scenes here and we’re quite excited to finally introduce you to the new look of Love Craft Atelier.
We have undertaken a rebrand with the help of the clever @sunroomstudios to reflect the transformation the Atelier has undergone. Not only in its relocation to Pāpāmoa Beach but an even stronger desire to create a space and place dedicated to quality, comfort and creating with love. Our integrity to all these pillars is at the heart of our revitalised brand identity.

Love Craft apparel is designed with intention, to keep you comfy and in threads that are a little bit out of the ordinary. We’ve championed our strong symbolism denoting the journey that has built and nurtured our craft.

The back print is available in two colourways, three Chrysanthemums blooming from the same stalk. Chrysanthemums are lovingly referred to as the ‘queen of the fall/autumn flowers’. The “mum” is symbolic for many reasons. They symbolise joy, life, friendship, luck, and rebirth. Part of its beauty is its resilience in the face of adversity.

The front print is part of the new look ‘Love Craft Atelier’ logo with a single wild rose.
Wild roses are symbolic of freedom, independence and also a symbol of beauty, love and protection.
Roses have been on earth for 35-million years and have seen us through the rise and fall of many civilizations. Their influence has reigned in art, poetry, song, and ceremony since ancient times, and their powerful presence continues to reign supreme today.

All prints are screen-printed on ‘AS Colour’
garments which are of high quality, lasting a very long time. Screen printing is a hard wearing way of transferring our designs to the garment. However, please note that the size of the screen print will vary by garment.
Pictures are most reflective of the design on M size. Please check the sizing/measurement guides (in photos) as sizes are reflective of NZ sizing.
Available sizing XS-2XL.

Thank you for supporting our craft and being part of our Love Craft community. We look forward to seeing these prints out in the wild!

PRODUCT DETAILS.

Regular fit
Pullover hood, inset sleeves, kangaroo pocket
Heavy weight, 350 GSM
80% cotton 20% recycled polyester anti-pill fleece
Lined hood, tonal shoestring drawcord, sleeve cuff ribbing, preshrunk to minimise shrinkage